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We are powering through, this world cup is ripping through Brazil, and we are now onto group F! Yes, the first game was played last night, and (SPOILERS) Argentina have won 2-1 against Bosnia & Herzegovina. Anyway now to their beers.
Argentina – So you think Argentina, you think Quilmes! The classic Argentinian beer. a nice light, refreshing beer. Now what about other beers and breweries in Argentina? Well, the brewery responsible is Cervecería y Maltería Quilmes, which was founded in an impressive 1888. It is a national symbol with its white and blue label, and hogs a good 75% of the market share in sales. Now with many South American countries as previously mentioned. 90% of the market is owned by Ambev, InBev became the second largest brewery company in the world, later to become the largest when it merged with Anheuser-Busch in 2008 to create Ambev. As good as there are in the football scene, unfortunately they fall under the massive pubco curse, and new craft beers are forced out. Getting past the Group stage may be a struggle.
Bosnia and Herzegovina – This country have quite a few beer brands, some you may recognise as Tuzlanski pilsner, Sarajevsko pivo, Nektar, and Preminger. These are the most popular beers in this country. The biggest brewery here is the Sarajevo brewery which opened in 1864. They have a number of traditional breweries still in operation, that were all founded in the 19th century. This country has a strong, successive, tradition brewing heritage. Beer wise, they know how to make good beer, have done for a number of years, but will they be able to produce something amazing to get out this group? I’m still waiting to see it.
Iran – So Iran. Obviously a non-beer drinking country so lets bust some history out. The earliest known chemical evidence of beer dates to circa 3500–3100 BC from the site of Godin Tepe in the Zagros Mountains of western Iran, and there is evidence of beer-drinking over a long period in the Persian empire. So you may all think its a beer dry country now, but it has not always been so! In the modern-day, beer is illegal. This does not stop brewers! There is a thriving market for non-alcoholic beers. the movement push much public opinion towards non-alcoholic beer with campaigns of health advantages which provide very popular. I am sure the non-alcoholic beer is very tasty, must be quite malty, but because of this Iran will not get out of the group.
Nigeria – Now you thing Nigeria, I automatically think Guinness. Guinness you ask? Well they have Guinness Foreign Extra Stout, which is brewed from concentrate Guinness wort sent over I believe . They also have their own brewery monopoly as such, in modern times Nigerian Breweries PLC has taken over many brands in Nigeria, producing a good portfolio of beers, ranging from stouts to pale ales. Now lately (2011) this has been part bought by Heineken, and other large breweries. But what I like best of all is. Nigerians don’t think, oh we are drinking Ireland’s export, they’re just happy that Ireland are drinking a watered down version of their stout! It’s a long shot, but the beer is good, and the country stand strong and proud behind it, so with that motivation maybe Nigeria will progress from the group.